Welcome to Marketing Yourself

 

Why should someone invest in you?

I often struggle with the concept of "marketing myself". It can take many forms. This blog for example is a platform that I use to put myself onto the Internet. It has it's positives and negatives.

After all, does everyone need to know about my transition from college to the American work force? Probably not and if I didn't link this blog to my Facebook, I doubt I'd get any readers at all. There are tons of people just like me with the same idea and going through the same transition. So why should some random person read about my transition?

And that's an important question. Why should people who have no idea who I am care? What makes me special? 

In my opinion there is no right or wrong answer to this question. People who know me think I'm special (or at least amusing enough to pay attention to), but the Internet is full of people who don't know me. They don't care to know me. 

Well that's also not necessarily true. If YouTube, Instagram, and Twitter have taught our society anything, it's that anyone can become famous in this day in age. Anyone can have a photo, blog post, video, etc go viral (many times with the help of Tumblr and 4Chan). 

What separates these stars from the general Internet populations? Do they bribe Google?  Are they just so amazing that by virtue of existing people want to take notice?*

Any one have an answer? Anyone? Bueller? Bueller?

Well I think at lot of it has to do with two things. Number 1 is obviously Networking. Without Networking you have no one to go to for advice, no one to advocate for you, and no one to point other people in your direction. Networking is a vital part of going viral, becoming a person of importance, and especially getting a job.

But networking only works if you have the other chief component: marketing. 

We are in an age where marketing is vital. Companies large and small use marketing all the time. They get people to connect with a product and choose to invest in it. Authors do it for their books. Hollywood for their movies. Farmers for their produce. 

Disney did it with a mouse

Not only is marketing important for companies, it's also important for people to market themselves to potential employers. After all why should someone hire a person? Sure person number one can do the job and do the job well, but so can person number 2, number 3, ..., to the Nth person.**

How does someone market themselves to get the attention they need to get that job, book contract or Internet fame? It can come in several forms depending on the end goal.

A person looking for a general run of the mill job might clean up their social media accounts (make sure those crazy college pictures are well hidden), get a public LinkedIn page, and have an email account that looks professional. If someone were to put your name in a search engine, you want to make sure what pops up looks professional.

Unless you don't want to be found, but that defeats the purpose of this (very long) post.

Now someone searching for a book deal or to launch a video game they've just developed would want to do same things as the job searcher and go a few steps beyond. Blogs, Twitter accounts, and a Youtube page are all fine and dandy and great resources to build a personal brand, but it's not quite enough. Commenting, following, and creating a presence that shouts "hey I'm here and I have something to say!" are just as important marketing strategies.

Because it's all fine and dandy if you just want put stuff out on to the web. People might not find it, but it's there. If an impact is to be made a brand  must be built, an emotional connection formed, and a strategy to get the message out there created.

Even if it's a pain in the butt.

If you enjoyed this post (or it really pissed you off) please like, share and/or leave a comment. I love hearing from my readers and I hope you guys like hearing from me. Until next week 

 *Please note this seems to happen at an overwhelming rate to people who don't want the Internet fame and yet somehow it falls into their lap. An example would be that poor guy from Target whose picture was shared several million times. 
** The mathematician in me need to write this out as an equation. For those who don't like math, substitute the letter "N" for some really big number. Like 594580234573248907048578. Yeah, that's a big number.