Welcome to Icons Part 4: Emoji

Last week, we were gifted with one of the worst movies of the year. With 7% on Rotten Tomatoes, The Emoji movie is clearly not one of the must see movies of the summer (though 44% of people seem to like it).

I haven't seen the movie, so I can't comment on exactly why it's bad (though I'm sure I could find out if I really wanted to). Hopefully it'll quickly disappear into the void of forgotten bad media and we'll have better animated movies to talk about.

So why even bring up a terrible movie when I'm writing about icons? Clearly this won't be considered an iconic movie anytime soon.

It's because emoji are icons.

He's a cool smiley face!

No, I'm not joking. Emoji are images that symbolize different things, which is one of the definitions of icons. Most emoji have one very specific meaning, but some have gained multiple meanings as people use them more and more. There can be a lot of nuance in their context, similar to how we use other images and language.

Most emoji meanings are fairly straight forward. If someone sends a heart emoji, the first reaction isn't that the sender wants a heart. It means that they are expressing their love for something or someone. The majority of people are going to know that when they are sent a happy emoji.

The ways we communicate is constantly evolving. Texting and social media have led to fewer face-to-face interactions, which can cause miscommunication when an emotion can't be detected. Sarcasm in particular has been hard to convey just through text. The use of emoji helps us to communicate emotions when we can't see each other. It is an expression of our feelings. Facebook has changed it's "like" button into several emotional choices for people to react with.

Some companies have embraced this change in communication. The pizza delivery industry has been running a bunch of promotions about how you can order your favorite pizza by texting the pizza emoji. All so that we can get our pizza even faster.

There are some less obvious ones that have taken on completely different meaning from the original image, like how the eggplant is being used by hookup culture. It's similar to how slag forms. The younger generation develops it, mass media embraces it, all while the older generation looks on in confusion. As the new meaning of an emoji evolves and changes, it becomes the new accepted definition. Which is kind of what happened with the original definition of icon. Few people will automatically associate religious imagery with icons in this day and age.

But that doesn't mean we needed an entire movie dedicated to the smiley face.

If you enjoyed this post (or it really pissed you off) please like, share, and/or leave a comment. I love hearing from my readers and I hope you guys like hearing from me. Until next week.