2025 has barely started and already part of my country is on fire while another part -the part I’m in - is buried under a foot of snow. In my personal life, things have been crazier than ever - mostly good. I was also sick much of last week with a bad cold (thankfully it wasn’t COVID, I tested negative) and finding time to relax has been tough.
I’d say I need a vacation, but I just got back from my winter break (my work closes the last week of the year since so many people take off and not much can get done). So, no vacations for a while. How do I deal with the negativity in the world right now without being able to run off?
Reading.
Since roughly 2022, I have set aside time to read from a book (or two) everyday. I chose to mostly read physical books with the occasional digital or audiobook thrown in because then I have a physical item on my nightstand taunting me to not forget about it. I have a bad habit of forgetting about digital and audiobooks I’ve downloaded. I also am trying to keep up with my ability to actually read words (I struggled with reading for a long time) and analyze text. I also enjoy learning new things in nonfiction books.
To track my books, I joined GoodReads during the pandemic. In addition to helping me keep up with reading, it also provides me with a steady stream of free books in the form of their giveaways. Even though I keep winning these free books, I continue to occasionally hit up my local used/independent bookstore and Barnes and Noble. So now I have a huge TBR (to be read) pile next to my bed and lining one of my bookshelves. The other bookshelves showcase the books I’ve conquered finished. Some of the books I finish end up going to my sibling or mother (and my dad while he was still with us), some end up in one of the local little libraries (usually the advanced reader copies I wasn’t thrilled with), and some are traded in at my local used bookstore (in order to buy more books).
After completing a book, I like to go through what other readers have said. What they liked or didn’t like about the book and what they also recommend reading.
This is how I first stumbled upon the remains of BookTube.
BookTube is the part of YouTube dedicated to, what else, books! Mostly comprised of readers (there are some writers and publishers mixed in) and their reading lists. Prior to watching BookTube and joining GoodReads, I wasn’t super interested in connecting with other readers (writers yes, reader shrug). I felt that my reading was more of a private activity and would only provide reviews and recommendations on books my writer friends had written (and I had read).
I still think of my reading as a private activity and I don’t feel like my reading choices say all that much about me. Sure I have preferences - romance is okay in small doses, cozy mysteries are always a delight - but the books I read and am interested in are all over the place.
However, I have noticed that some people on social have made reading their entire personality.
Now, I’m sure most of the reading “aesthetic” floating around online comes from a genuine love of books and stories. There is no denying that, especially when some of the BookTubers are spreading information about book bans. The funny skits are entertaining and I enjoy getting good book recommendations.
What I’m not enjoying is the gamification, criticism, and superiority complexes the overall book community is currently tearing itself over.
Enter stage left BookTok.
BookTok is BookTube with shorter video times and a younger audience. One might say it’s cesspool of the battle of the generations with Gen Z leading the charge on TikTok and the older generations still preferring the longer videos of YouTube. BookTok is a natural evolution in the current ongoing social media shifts. It’s easy to go viral and take things wildly out of context with the limited amount of time per video - like Twitter before it became X or Vine.
Pared with GoodReads and an unexpected pandemic keeping everyone home for over a year, BookTok has made “reading cool again”. There are tons of videos providing reviews, recommendations, analysis, book hauls, and character studies.
Wait…book hauls?
Yeah, I guess some BookTokers and BookTubers are getting famous for how many books they have gotten their hands on (usually bought) and how excited they are to read them. Similar to clothing hauls from thrift stores or cheap online retailers like Temu (ugh!), book hauls are somewhat seen as a status symbol for having extra cash and intelligence for how many books a person owns. I’m a little fuzzy on how many books these influencers actually read, but they are buying tens to hundreds of books at one time to show their audiences.
At least the authors get paid (as long as they aren’t used or second hand).
GoodReads has made it possible for readers to easily share with each other their read count. Every year, GoodReads allows readers to set a goal for how many books they hope to read. At my most ambitious, I went for 50 books in one year. This year I opted for 30 because my goal of 40 for last year was tough and I have a few really big reads (between 500-1000 pages) I want to try this year. The people putting over 50 books are impressive. I’m baffled by the people who want to read more than 100. Clearly they read a lot faster than me (I’m a notoriously slow reader).
This massive amount of reading is reflected in the posting schedule for BookTok.
To keep the algorithm happy, YouTubers and TikTok creators have to constantly be producing content. This massive workload is one of the many reasons I never want to be an online content creator (my online stuff is for me and I am uninterested in going viral). This has also led to people accusing BookTok creators of not actually reading the books they are reviewing and promoting or that these influencers are only picking “easy” books to read.
I don’t know what makes a book “easy”, but the biggest targets of these critiques are influencers promoting romance, fantasy, the combined genre of romansy (the words romance and fantasy squished together), historical fiction with an emphasis on romance, and cozies. As a reader of cozy mystery, I take umbridge to this. However, I also can’t help noticing that these genres (and combined genre) are geared towards young women.
Oh boy, do we have a new can of worms to open.
Now, I admit that I’m not a fan of a lot of the most criticized authors. Sarah J. Maas and Colleen Hoover book descriptions make me cringe. But I will not yuck someone else’s yum. They clearly have fans for a reason. Even if I think they aren’t great (and at times deeply disturbing), that doesn’t mean I should knock down someone who enjoys these stories. After all, I have my schlock that I like to read and would never consider “high art” (eyes my Uglies, Pretties, and Specials books from my teen years that have been getting some heat lately).
I won’t even knock the people going out of their way for “spicy” books. I will question the choice to make some of the cover art look like the book is appropriate for people under the age of 16, but I won’t knock the people reading these books. They help satisfy an escape fantasy for the readers. I do not enjoy sex or “spice” in my books - the use of the word spice instead of sex is due to censorship on YouTube and TikTok to create an advertiser friendly environment (someday soon, I hope linguist scholars come out with a series of studies about language shifts around this type of censorship and the effects on language overall). I tend to skip over those scenes if they pop up. Other people are into it.
And that’s okay.
The amount of hate outside of valid criticism is obnoxious. I admit I enjoy listening to valid criticism with a good analysis of text, but I don’t enjoy listening to people saying that a book is simply “trash” because it’s not their preferred genre.
No one is a superior reader because they only read the “classic”; those books are mostly written by dead white guys anyway so the classification is relative. And no one is a “fake reader” because they only read “spice”. People are allowed to like what they like. People are allowed to provide criticism without name calling or judgement.
Stop telling young women and teenage girls that the stuff they like is “bad”. Their taste is still growing and changing. For all you know, the next Austen or Brontë or Plath or Morrison is mixed in with Maas and Hoover.
I’m not even going to get in to it with some of the other big controversies going around. The book tracker Fantasy is having some interesting bugs with its AI interface and the woman who said that there were too many words on book pages are not topics I have enough information on to form an informed opinion. Also, GoodReads seems to have started a new badge system for when people read popular books in certain categories, further adding to the gamification of reading, which is a thing I guess.
It’s no one’s business what I am reading. If someone wants to share or vlog about their favorite books or current reads, more power to them. Healthy and valid criticism is fine. Unrelenting hate is not. Reading shouldn’t be treated as status symbol - though there are decent arguments as to why it inherently is - and “spicy” books aren’t necessarily bad (see the Bible for details).
I am a reader and by virtue of you reading this blog, so are you. Enjoy the “classics”, learn something new, be political, or try a new genre. You never know what gems you might find.
If you enjoyed this post (or it really pissed you off) please like, share, and/or leave a comment. I love hearing from my readers and I hope you like hearing from me.
Until next week.